A 2023 Look Ahead: Less Cash Grabs, More Innovation
Thought 2022 was big? Just you wait.
A 2023 Lookahead
Greetings digital fashion friends,
I hope you all found time to relax and recover from a wild year of digital fashion and beyond.
Here's a recap of the biggest trends we saw in 2022 (mostly good, some bad):
NFTs as digital twins and access tokens for 'exclusive perks and benefits' (many of which have yet to materialize)
NFC chip-embedded physical garments
AR filters and virtual try-on
Avatars and digital self-expression
Roblox communities and storefronts
As many large companies hone in on profitability, I'm excited to watch the space expand beyond surface-level cash grabs and into innovation surrounding:
Supply chain traceability and efficiency
Mixed reality garment design
Augmented reality wearables and digital dressing
But before we get into it, one quick thing...
In the spirit of transparent goal setting, here are a couple of my 2023 goals for this newsletter and Digital Fashion Daily as a whole:
1,000 newsletter subscribers
10,000 monthly page views on DFD content
With that said, if you've enjoyed the newsletter so far, it would mean the world if you shared it with a friend.
And if you're that lucky friend, can you please subscribe here?
Appreciate it 🤝
⏱️New Year, New Prada Drop
On January 5th, Prada is dropping the eighth installment of its Timecapsule NFT collection with a series of limited-edition t-shirts featuring prints designed in 1969 by Enzo Ragazzini.
The first shirt in the series will feature a trippy "optical interference" Ragazinni print, a Prada-enameled triangle logo on the front, and a transfer on the back with the word "January."
Like the rest of the Timecapsule drops, each shirt will come with a corresponding gifted NFT, which acts as an access token to the Prada Crypted Discord channel (yawn).
The biggest perk? One lucky community member (and an even luckier +1) will win the opportunity to attend the Prada Menswear F/W '23 fashion show in Milan on Jan 15th.
💄Even Avatars Need Makeup
Ready Player Me is continuing its hot streak, teaming up with L'Oréal's Maybelline New York and L'Oréal Professionnel to "promote authenticity, inclusivity, and creativity for self-expression" across the metaverse.
The pair have collaborated on a total of ten hair and makeup looks to be used widely across all 4,000 Ready Player Me applications.
💻 An Interview with Nico Fara
Earlier in 2022, I sat down with metaverse strategist and Fashion DAO founder Nico Fara to chat about all things metaverse retail.
It's been amazing to watch her growth as she's continued to push boundaries both as a community leader and as a designer of mindblowing metaverse environments.
You can read the full interview here.
👾 Pixels and Threads:
American luxury jeweler Harry Winston files trademarks for NFT watches, chronographs, jewelry, watch cases, among other items.
Mercedes-Benz files trademark applications across Mercedes-Benz, Mercedes, S-Class, G-Class, and Maybach, claiming plans for virtual clothing and goods
House of Blueberry raises $6 million to produce virtual clothing for games like The Sims and Roblox.
Thanks for reading,